Develop the overall business strategy and operational plan for the assigned category in the O2O channel, based on new retail market trends, platform dynamics, and changes in consumer demand
Job Summary
Develop the overall business strategy and operational plan for the assigned category in the O2O channel, based on new retail market trends, platform dynamics, and changes in consumer demand.
Build a competitive and professional composite team with multi-functional capabilities including data management, market insight, consumer research, sales negotiation, and content production and iteration.
Haleon is committed to mobilizing its purpose in a way that represents the diverse consumers and communities who rely on its brands every day, creating an inclusive culture where different backgrounds and views are valued and respected.
Matching Summary
Develop the overall business strategy and operational plan for the assigned category in the O2O channel, based on new retail market trends, platform dynamics, and changes in consumer demand.
Skills & Requirements
Must-have
O2O channel strategy
consumer insights and data
platform partnership management
content creation and iteration
cross-functional team leadership
Nice-to-have
agile performance-focused culture
human understanding and trusted science
bold ambitions and enormous opportunity
Key Requirements
Bachelor's degree or above
8+ years of experience in pharmaceutical retail, new pharmaceutical retail, or digital marketing