Physical business execution and d2c shop management
This role leads the end-to-end rollout of Sony Music's global releases, transforming international priorities into locally relevant campaigns across digital, physical, and retail channels
Job Summary
This role leads the end-to-end rollout of Sony Music's global releases, transforming international priorities into locally relevant campaigns across digital, physical, and retail channels.
Success requires consistently creating breakthrough campaigns that build cultural moments for artists while driving real commercial impact in the fast-moving Korean market.
The position involves coordinating A&R-adjacent activities to maintain brand integrity while optimizing local impact for priority global releases.
Matching Summary
This role leads the end-to-end rollout of Sony Music's global releases, transforming international priorities into locally relevant campaigns across digital, physical, and retail channels.
Skills & Requirements
Must-have
End-to-end campaign planning for global releases
DSP strategy and pitching for Korean platforms
Physical business execution and D2C shop management
Cross-functional leadership of internal squads
KPI monitoring and performance optimization
Nice-to-have
Deep understanding of Korean music market trends
Experience with artist brand integrity adaptation
Ability to upskill junior team members
Strong relationships with external agencies
Key Requirements
Hands-on experience in frontline repertoire management
Proven track record in DSP pitching and placement strategies
Experience managing physical sales and D2C operations
Ability to align with US/UK global label teams
Strong analytical skills for KPI tracking and ROI analysis