Customer Digital Business Development, Principal (senior Manager)
AIA Group
Hong Kong, Hong Kong
Customer digital platform development
Customer engagement initiatives
Marketing communications strategy
Support the development of leading customer experience supported by Customer Digital Platform and Engagement initiatives that seamlessly drive innovative customer acquisition, engagement and nurturing to unleash greater customer lifetime value
Job Summary
Support the development of leading customer experience supported by Customer Digital Platform and Engagement initiatives that seamlessly drive innovative customer acquisition, engagement and nurturing to unleash greater customer lifetime value.
Be responsible for the overall customer platform strategy and Planning, Platform Marketing and Communications and Customer Feedback Loop Management (including AIA+, AIA Vitality etc).
Drive and support customer platform marketing and communications: Accountable for overall customer platform marketing content and go-to-market communications strategy (such as AIA+, AIA Vitality etc).
Matching Summary
Support the development of leading customer experience supported by Customer Digital Platform and Engagement initiatives that seamlessly drive innovative customer acquisition, engagement and nurturing to unleash greater customer lifetime value.
Skills & Requirements
Must-have
Customer Digital Platform development
Customer engagement initiatives
Marketing communications strategy
Customer feedback loop management
Digital engagement campaigns
Nice-to-have
Inspiring meaningful connections
Purpose-led brand positioning
Positive, healthy impact
Self-motivated business transformation
Key Requirements
Bachelor degree in Business
8+ years of experience
Insurance, healthcare and Financial industry experience