Campaign Director, Cio Persona

Workday

Pleasanton, California, United States
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Hybrid (at least 50% time spent in-office or field each quarter)
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization experience
Workday is seeking a Campaign Director for the CIO Persona to lead their global go-to-market campaigns targeting enterprise IT buyers. The ideal candidate will possess extensive experience in B2B marketing, particularly within the technology sector, and will be responsible for crafting compelling narratives that position Workday as a leader in enterprise AI

Job Summary

  • This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
  • The Campaign Director will translate complex technology including platform, applications, and agentic capabilities into clear narratives that connect innovation to tangible CIO outcomes.
  • Workday offers a flexible work approach requiring at least half of each quarter spent in-office or with customers, alongside competitive compensation and stock grants.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director for the CIO Persona to lead their global go-to-market campaigns targeting enterprise IT buyers. The ideal candidate will possess extensive experience in B2B marketing, particularly within the technology sector, and will be responsible for crafting compelling narratives that position Workday as a leader in enterprise AI.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization experience
  • Full-funnel campaign orchestration
  • Enterprise AI and platform knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional player-coach approach
  • Data-driven proactive optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to technical buyers like CIOs
  • Proficiency with modern B2B marketing tech stack

Work Rights

Not specified

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