The position will oversee audience measurements for both the broadcast and digital platforms
Job Summary
The position will oversee audience measurements for both the broadcast and digital platforms.
Provide valuable research data to Sales, News and Promotions departments, compiling and distributing relevant ratings, trends and analysis.
The individual will be an active participant in station activities, including presentations to clients, sales managers, station management, and at full station staff meetings.
Matching Summary
The position will oversee audience measurements for both the broadcast and digital platforms.
Skills & Requirements
Must-have
Audience measurements broadcast and digital
Research data for Sales News Promotions
Compelling presentations marketing power
Local digital campaign operations
Microsoft Office Suite proficiency
Nice-to-have
Active participant station activities
Problem-solving and deductive reasoning
Clear and concise communication skills
Key Requirements
Bachelor’s Degree or equivalent experience
2-3 years media research experience
Knowledgeable media related software
Must report to Wilkes-Barre or Harrisburg 5 days/week