Senior Lifecycle Marketing Manager

Seesaw

Remote
Base: $90,000 - $105,000; bonus/equity: not specif...
Remote
End-to-end campaign development
Email, social, in-product, and digital ads
Omnichannel messaging mastery
Seesaw is seeking a Senior Lifecycle Marketing Manager to drive end-to-end lifecycle campaigns across various channels, particularly focusing on email, social media, and digital ads. The ideal candidate will have over five years of experience in lifecycle or growth marketing, preferably in a SaaS or EdTech environment, and demonstrate strong data-driven decision-making skills

Job Summary

  • Own the Teacher and Buyer personas globally, designing high-conversion lifecycle campaigns across email, ads, and in-product.
  • Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders.
  • Seesaw provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religious creed, color, sex, sex stereotype, gender, gender identity/gender expression/transgender, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, or military or veteran status.

Matching Summary

Match Score: 85

Seesaw is seeking a Senior Lifecycle Marketing Manager to drive end-to-end lifecycle campaigns across various channels, particularly focusing on email, social media, and digital ads. The ideal candidate will have over five years of experience in lifecycle or growth marketing, preferably in a SaaS or EdTech environment, and demonstrate strong data-driven decision-making skills.

Salary

Base: $90,000 - $105,000; Bonus/Equity: Not specified; Benefits: Medical/Dental + Orthodontics/Vision Coverage, 401(k) Match, Flexible Paid Time Off, Mindfulness First Fridays, Monthly Technology Stipend, Home Office Setup Stipend, Professional Development Stipend, Paid Parental Leave, Charitable Donation Matching, Volunteer Days

Skills & Requirements

Must-have

  • End-to-end campaign development
  • Email, social, in-product, and digital ads
  • Omnichannel messaging mastery
  • Customer journey data analysis
  • Cross-functional collaboration

Nice-to-have

  • Ambitious and growth-oriented
  • Customer-focused marketer
  • Deep interest in K-5 education
  • Sustainable work pace

Key Requirements

  • 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing
  • SaaS or EdTech environment experience
  • Data & A/B Testing Proficiency
  • Experience designing and executing rigorous split tests

Work Rights

Not specified

Tailored Resume

Cover Letter