Hyphen Connect is seeking a Chief Marketing Officer (CMO) for their APAC region, specifically within the Web3 space. The ideal candidate will have extensive experience in leading marketing strategies for blockchain technologies, particularly Layer 1/Layer 2 protocols, and will be responsible for driving ecosystem engagement and establishing market dominance
Job Summary
The role requires designing and executing GTM strategies that align incentives across developers, validators, and end-users to drive TVL.
Candidates must demonstrate success in scaling developer ecosystems through grant programs, hackathons, and incentive design.
The position involves transitioning the marketing function from audience building to ecosystem governance by empowering the DAO.
Matching Summary
Match Score: 85
Hyphen Connect is seeking a Chief Marketing Officer (CMO) for their APAC region, specifically within the Web3 space. The ideal candidate will have extensive experience in leading marketing strategies for blockchain technologies, particularly Layer 1/Layer 2 protocols, and will be responsible for driving ecosystem engagement and establishing market dominance.
Skills & Requirements
Must-have
7+ years high-growth tech experience
3+ years leading Layer 1/Layer 2 marketing
Scaling developer ecosystems and incentive design
Technical literacy in EVM/non-EVM dynamics
On-chain analytics and wallet behavior tracking
Nice-to-have
Experience with grant programs and hackathons
Ability to hold strategic conversations with CTOs
Narrative translation for institutional audiences
Community empowerment as decentralized evangelists
Key Requirements
7+ years of experience in high-growth tech
3+ years leading marketing for blockchain protocols
Strong technical literacy regarding tokenomics and cross-chain interoperability