Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing strategies across 25 dealerships in California and Nevada, focusing on customer loyalty and store performance. The ideal candidate should have a strong background in automotive marketing, data analysis, and a passion for enhancing customer experiences
Job Summary
Lead high-impact marketing strategies across up to 25 dealerships in California and Nevada.
Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management.
Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches.
Matching Summary
Match Score: 85
Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing strategies across 25 dealerships in California and Nevada, focusing on customer loyalty and store performance. The ideal candidate should have a strong background in automotive marketing, data analysis, and a passion for enhancing customer experiences.
Salary
Base: $80,000–$125,000 annually; Bonus/Equity: bonus potential; Benefits: Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Lithia Learning Center, Vehicle Purchase Discounts, Wellness Programs
Skills & Requirements
Must-have
Drive store performance
Customer loyalty initiatives
Data-driven marketing strategies
OEM partnerships
Content and campaign management
Nice-to-have
Modernize transportation experience
Entrepreneurial culture
Accountability and innovation
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of the automotive industry
Experience using Google Analytics, CRM Systems, and Microsoft Office Suite