Job Summary

• Responsible for the overall channel strategy formulation and execution of Abbott Medical Nutrition products on the Douyin platform, including Douyin stores, brand account matrix, live streaming sales, short video content seeding, and influencer collaborations.
• Deeply operate the Douyin e-commerce ecosystem, coordinating store operations, content marketing, traffic acquisition, and conversion optimization to achieve new customer acquisition goals and ROI targets.
• Analyze user profiles and consumer behavior, and based on professional scenarios such as maternal & infant, medical, and nutritional categories, develop high-conversion content strategies and copywriting systems.

Matching Summary

Skills & Requirements

Key Requirements

• Bachelor's degree or above
• 5 years of work experience
• 3 years Douyin e-commerce operations experience
• Familiarity with Douyin e-commerce logic
• Proficient in Douyin backend tools

Work Rights