Develop and execute an integrated Brand Experience (BX) strategy that aligns brand positioning, marketing communications, and end-to-end customer journey design
Job Summary
Develop and execute an integrated Brand Experience (BX) strategy that aligns brand positioning, marketing communications, and end-to-end customer journey design.
Define and monitor a holistic set of metrics measuring both brand health and customer experience to demonstrate business impact.
Act as the customer advocate and strategic partner to key functions to embed CX principles into processes, product development, and service delivery.
Matching Summary
Develop and execute an integrated Brand Experience (BX) strategy that aligns brand positioning, marketing communications, and end-to-end customer journey design.