Market Engagement Manager

Manulife

Boston, United States
Base: $92,475.00 usd - $160,290.00 usd; bonus/equi...
Hybrid
Mass affluent customer understanding
Distribution partner engagement
Life insurance product marketing
Build and execute marketing programs that grow adoption of life insurance products for the Mass Affluent market

Job Summary

  • Build and execute marketing programs that grow adoption of life insurance products for the Mass Affluent market.
  • Leverage Gen AI to create personalized content and develop data-driven strategies for specific customer segments.
  • Build and maintain strong relationships across sales, product, legal, compliance, and external producers and distributors.

Matching Summary

Build and execute marketing programs that grow adoption of life insurance products for the Mass Affluent market.

Salary

Base: $92,475.00 USD - $160,290.00 USD; Bonus/Equity: Incentive programs tied to performance; Benefits: Health, dental, mental health, vision, disability, life insurance, retirement savings plans, paid time off

Skills & Requirements

Must-have

  • Mass Affluent customer understanding
  • Distribution partner engagement
  • Life insurance product marketing
  • Generative AI tools
  • Marketing campaign execution

Nice-to-have

  • Human-centered design collaboration
  • Flexible work environment
  • Inclusion and diversity focus

Key Requirements

  • Bachelor's degree in marketing, sales, or related field
  • 7-10 years of marketing or account management experience
  • 5+ years in life insurance products
  • Experience with distribution partners (BGAs, IMOs, wholesalers)
  • Proficiency in digital marketing, email marketing, and social media

Work Rights

Not specified

Tailored Resume

Cover Letter