Strong project management and stakeholder management skills
Freenow by Lyft is seeking an experienced CRM Manager to enhance user engagement and retention through data-driven strategies. The role is based in Barcelona and offers opportunities for collaboration across multiple markets
Job Summary
Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.
The role involves designing and executing CRM strategies that activate, engage, and retain users across 9 markets.
Benefits include flexible working arrangements, LinkedIn Learning, sabbatical policies, and a mobility credit.
Matching Summary
Match Score: 85
Freenow by Lyft is seeking an experienced CRM Manager to enhance user engagement and retention through data-driven strategies. The role is based in Barcelona and offers opportunities for collaboration across multiple markets.
Skills & Requirements
Must-have
3+ years experience in CRM or lifecycle marketing
Hands-on experience with CRM platforms like Braze
Strong project management and stakeholder management skills
Ability to prioritize multiple initiatives in fast-paced environment
Data-driven mindset using quantitative and qualitative insights
Nice-to-have
Experience with global or regional level initiatives
Excellent communication skills in English
Knowledge of other European languages
Collaboration with Marketing, Product, and local teams
Key Requirements
3+ years of experience in CRM, lifecycle marketing, or customer engagement