The role involves developing, organizing, implementing, and evaluating the facility’s marketing and public relations programs to maintain and increase census and inform the community
Job Summary
The role involves developing, organizing, implementing, and evaluating the facility’s marketing and public relations programs to maintain and increase census and inform the community.
The position requires supervising staff, preparing budgets, conducting training, and maintaining confidentiality of resident care information.
The Regional Business Development Leader participates in community service, liaises with families and civic leaders, and supports internal communications and emergency public relations.
Matching Summary
The role involves developing, organizing, implementing, and evaluating the facility’s marketing and public relations programs to maintain and increase census and inform the community.
Skills & Requirements
Must-have
Develop and implement marketing programs
Manage public relations policies and procedures
Conduct training and staff development
Oversee customer satisfaction surveys
Maintain confidentiality of resident information
Use Microsoft Suite products proficiently
Travel by auto or airline required
Nice-to-have
Create positive and calm facility environment
Liaison with community and civic leaders
Participate in community service groups
Provide creative support for resident programs
Conduct regional marketing meetings
Key Requirements
Bachelor’s Degree or equivalent experience
Ten years marketing/public relations healthcare experience