WBRE/WYOU is seeking a Market & Sales Research Director to manage audience measurements for its broadcast and digital platforms. The role requires a strong background in media research, data analysis, and effective communication, with an emphasis on presenting findings to various stakeholders
Job Summary
Oversee audience measurements for both broadcast and digital platforms, analyzing data from various tools to enhance sales and marketing effectiveness.
Provide valuable research data and compelling presentations to Sales, News, and Promotions departments, reinforcing the marketing power of the stations' media platforms.
Manage local digital campaign operations and communicate with corporate digital ad operations to maintain campaign effectiveness.
Matching Summary
Match Score: 85
WBRE/WYOU is seeking a Market & Sales Research Director to manage audience measurements for its broadcast and digital platforms. The role requires a strong background in media research, data analysis, and effective communication, with an emphasis on presenting findings to various stakeholders.
Skills & Requirements
Must-have
Audience measurement for broadcast and digital
Analyze research data from multiple tools
Create compelling presentations
Manage local digital campaign operations
Microsoft Office proficiency (Word, Excel, PowerPoint)
Nice-to-have
Active participant in station activities
Positioning pieces for sales process
Problem-solving and deductive reasoning
Key Requirements
Bachelor's Degree or equivalent experience
2-3 years of media research experience
Knowledge of Wide Orbit, Ad Impact, Adobe Analytics