PokerStars, part of Flutter Entertainment, is seeking a Senior Marketing Insights Analyst in Malta/Ceuta. This role focuses on delivering marketing measurement solutions and insights to support the growth strategy in Southern Europe
Job Summary
The Senior Marketing Insight Analyst will be responsible for designing and delivering marketing measurement and insights solutions, working closely with teams such as ad tech, paid media and engagement.
The role will oversee the application of data modelling, support teams' ability to perform A/B tests, understand ROI & customer journeys, and integrate econometrics for longer-term ROI analysis.
The company offers a discretionary annual performance bonus, 30 days paid leave, health and dental insurance, life assurance, pension scheme, personal interest allowance, and a competitive learning fund.
Matching Summary
Match Score: 85
PokerStars, part of Flutter Entertainment, is seeking a Senior Marketing Insights Analyst in Malta/Ceuta. This role focuses on delivering marketing measurement solutions and insights to support the growth strategy in Southern Europe.
Skills & Requirements
Must-have
Marketing effectiveness analysis
Customer journey analysis
SQL, PPT, and PowerBI
Data storytelling
Marketing insights solutions
Nice-to-have
Adaptable and ambitious
Initiative taker
Gaming industry knowledge
Building relationships across departments
Key Requirements
Proven experience in marketing insight analysis
Strong analytics mindset
Excellent Microsoft Excel skills
Experience developing and integrating attribution models
Experience presenting complex solutions to senior leadership