Wunderman Thompson is seeking an Optimization Analyst in Mexico City, responsible for conducting user behavior research to enhance website engagement and conversion rates through A/B testing and content targeting. The ideal candidate should possess experience in user research, data analysis, and familiarity with tools such as Adobe Target
Job Summary
Conduct research to understand user behavior on websites and identify opportunities for improvement.
Design and implement A/B tests and content targeting strategies using tools like Adobe Target.
Analyze test results, derive insights, and define next steps to enhance engagement and conversions.
Matching Summary
Match Score: 85
Wunderman Thompson is seeking an Optimization Analyst in Mexico City, responsible for conducting user behavior research to enhance website engagement and conversion rates through A/B testing and content targeting. The ideal candidate should possess experience in user research, data analysis, and familiarity with tools such as Adobe Target.