Smm/ad-cv Mkt-上海

AstraZeneca

Develop brand strategy and marketing plans
Execute marketing strategies
Manage complex projects
The role leads the development of brand strategy and marketing plans for assigned brands, including distribution channel solutions

Job Summary

  • The role leads the development of brand strategy and marketing plans for assigned brands, including distribution channel solutions.
  • Candidates must possess a deep understanding of the development and commercialization of pharmaceutical products within the US healthcare environment.
  • The position involves working closely with direct-to-consumer teams, managed markets teams, and sales leaders to ensure successful positioning.

Matching Summary

The role leads the development of brand strategy and marketing plans for assigned brands, including distribution channel solutions.

Skills & Requirements

Must-have

  • Develop brand strategy and marketing plans
  • Execute marketing strategies
  • Manage complex projects
  • Understand US Healthcare environment
  • Experience with pharmaceutical commercialization

Nice-to-have

  • MBA in relevant field
  • Consumer and Managed Markets strategy experience
  • Insight and Market Research experience
  • Sales leadership experience
  • Emerging or DFL role experience

Key Requirements

  • Bachelor's Degree required
  • US Healthcare environment knowledge
  • Pharmaceutical product commercialization experience

Work Rights

Not specified

Tailored Resume

Cover Letter