Data Scientist

Wppmedia

Mexico City, Mexico
On-site
Behavioral models (propensity, lookalike, clustering)
Machine learning models for campaign optimization
Expert-level sql
Lead data science efforts for audience discovery, segmentation, and targeting in TCCC’s digital campaigns in Latin America

Job Summary

  • Lead data science efforts for audience discovery, segmentation, and targeting in TCCC’s digital campaigns in Latin America.
  • Translate complex analytical results into compelling strategic narratives for marketing leaders, connecting insights directly to business performance.
  • Your analytical work will inform how one of the most recognized brands in history connects with a richly diverse consumer base spanning dozens of LATAM markets.

Matching Summary

Lead data science efforts for audience discovery, segmentation, and targeting in TCCC’s digital campaigns in Latin America.

Skills & Requirements

Must-have

  • behavioral models (propensity, lookalike, clustering)
  • machine learning models for campaign optimization
  • expert-level SQL
  • advanced Python (pandas, scikit-learn, NumPy)
  • Git
  • cloud data environments (GCP, AWS, or Azure)

Nice-to-have

  • strategic clarity
  • linking data science to business performance
  • subject matter expertise
  • cross-functional collaboration
  • digital advertising experience
  • CDPs, DSPs, or programmatic advertising ecosystems

Key Requirements

  • Over 5 years of hands-on experience in complex data analysis
  • Proven track record in building and implementing ML models
  • Fluency in English
  • Proficiency in Portuguese is a significant advantage

Work Rights

Not specified

Tailored Resume

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