Marketing Campaigns Manager, China

Cfa Society Atlanta Inc

Beijing, China
Integrated marketing campaigns
Social media marketing
Seo/sem
The Marketing Campaigns Manager in China will be responsible for developing and implementing integrated marketing campaigns to achieve key business objectives through demand generation, stakeholder engagement, and candidate and member retention

Job Summary

  • The Marketing Campaigns Manager in China will be responsible for developing and implementing integrated marketing campaigns to achieve key business objectives through demand generation, stakeholder engagement, and candidate and member retention.
  • Leverage China-specific social media/digital platforms to plan and deliver targeted content through a holistic and results-driven approach aligned with global strategy and standards.
  • CFA Institute offers industry-leading benefits like comprehensive health coverage, generous leave and time off, competitive retirement plans, flexible work options, and wellness programs.

Matching Summary

The Marketing Campaigns Manager in China will be responsible for developing and implementing integrated marketing campaigns to achieve key business objectives through demand generation, stakeholder engagement, and candidate and member retention.

Skills & Requirements

Must-have

  • Integrated marketing campaigns
  • Social media marketing
  • SEO/SEM
  • Email/SMS marketing
  • Digital advertising
  • WeChat, Sina Weibo, Zhihu, Xiaohongshu
  • Campaign performance analysis

Nice-to-have

  • Global cultural orientation
  • Entrepreneurial spirit
  • Relationship building skills
  • Interest in finance
  • Stewardship skills

Key Requirements

  • Bachelor’s degree or equivalent experience
  • Minimum 5 years of digital marketing experience
  • Proficiency in AI-powered marketing tools
  • Proficiency in English and Mandarin preferred

Work Rights

Not specified

Tailored Resume

Cover Letter