Marketing Operations Manager

Altra Industrial Motion Corp

Milwaukee, United States
Marketing technology ecosystem
Campaign operations and lead management
Account-based marketing (abm) programs
The Marketing Operations Manager leads the strategy, execution, and optimization of the marketing technology ecosystem, campaign operations, and lead management processes to ensure strong alignment between Marketing and Sales

Job Summary

  • The Marketing Operations Manager leads the strategy, execution, and optimization of the marketing technology ecosystem, campaign operations, and lead management processes to ensure strong alignment between Marketing and Sales.
  • Key responsibilities include leading a Marketing Operations team, driving the marketing operations roadmap, overseeing campaign strategy and execution, designing and managing ABM programs, managing marketing technology and Salesforce, and owning the end-to-end lead lifecycle.
  • Benefits include Medical, Dental, Vision and Prescription Drug Coverage, Spending accounts, Paid Time Off and Holidays, 401k Retirement Plan with Matching Employer Contributions, Life and Accidental Death & Dismemberment (AD&D) Insurance, and Tuition Assistance.

Matching Summary

The Marketing Operations Manager leads the strategy, execution, and optimization of the marketing technology ecosystem, campaign operations, and lead management processes to ensure strong alignment between Marketing and Sales.

Skills & Requirements

Must-have

  • Marketing technology ecosystem
  • Campaign operations and lead management
  • Account-Based Marketing (ABM) programs
  • Salesforce and marketing automation
  • Lead lifecycle management and scoring
  • Data-driven decision making
  • Customer-first mindset

Nice-to-have

  • Process orientation and scalability
  • Strategic thinking and execution
  • Cross-functional collaboration
  • Leadership and team development
  • Change management expertise

Key Requirements

  • 7+ years in Marketing Operations
  • 2+ years leading teams
  • Proficiency with Salesforce
  • Proficiency with marketing automation platform
  • Experience with ABM programs
  • Experience with email campaign strategy
  • Experience with lead scoring frameworks

Work Rights

Not specified

Tailored Resume

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