Customer Strategy & Segmentation Lead (trưởng Nhóm Chiến Lược & Phân Khúc Khách Hàng)

Prudential

Thành phố Hồ Chí Minh, Vietnam
Customer strategy development
Customer segmentation model
Cross-functional leadership
Define the enterprise-wide customer strategy that maximizes lifetime value, retention, and growth through data-driven customer segmentation, insights, and personalization

Job Summary

  • Define the enterprise-wide customer strategy that maximizes lifetime value, retention, and growth through data-driven customer segmentation, insights, and personalization.
  • Lead the development of the company’s customer strategy, aligning with overall business, brand, and distribution objectives.
  • Prudential is an equal opportunity employer and encourages diversity and inclusion.

Matching Summary

Define the enterprise-wide customer strategy that maximizes lifetime value, retention, and growth through data-driven customer segmentation, insights, and personalization.

Skills & Requirements

Must-have

  • customer strategy development
  • customer segmentation model
  • cross-functional leadership
  • performance measurement and governance
  • data-driven customer segmentation

Nice-to-have

  • strategic and commercial acumen
  • stakeholder management and influencing skills
  • customer-centricity at scale
  • life insurance products understanding

Key Requirements

  • 8-12 years experience
  • Bachelor's degree
  • Master's degree is a plus
  • Proven track record in developing strategies
  • Experience collaborating across functions

Work Rights

Not specified

Tailored Resume

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