Smm-county-上海

AstraZeneca

Shanghai, China
Develop therapeutic area strategy
Manage marketing mix
Lead cross-functional brand team
Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength

Job Summary

  • Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
  • Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
  • AstraZeneca embraces diversity and equality of opportunity.

Matching Summary

Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.

Skills & Requirements

Must-have

  • Develop Therapeutic Area Strategy
  • Manage Marketing Mix
  • Lead cross-functional Brand Team
  • Develop and execute marketing plan
  • Monitor and control promotional expenditure
  • Build and maintain global AZ network

Nice-to-have

  • High ethical standards and compliance
  • Inclusive and diverse team

Key Requirements

  • Portfolio Strategy Planning
  • Brand Team Leadership
  • Budgeting & Promotion
  • People Management
  • Reporting
  • Strong Compliance Awareness

Work Rights

Not specified

Tailored Resume

Cover Letter