Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit
Job Summary
Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit.
Build integrated global launch plans (milestones, channels, content, resourcing), establish launch KPIs, and oversee execution readiness in partnership with regions.
Lead and develop a small team of asset marketers and matrix partners; foster a culture of collaboration, curiosity, and high performance.
Matching Summary
Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit.