Lead the development, execution and continuous improvement of paid digital campaigns across Google, Meta, TikTok and other platforms
Job Summary
Lead the development, execution and continuous improvement of paid digital campaigns across Google, Meta, TikTok and other platforms.
Manage a mix of in-house campaigns and external agency partnerships, ensuring every initiative is impactful, efficient and aligned with institutional goals.
This is a role where your work directly contributes to enrollment success, brand visibility and strategic growth—while giving you space to experiment, innovate and lead.
Matching Summary
Lead the development, execution and continuous improvement of paid digital campaigns across Google, Meta, TikTok and other platforms.
Salary
Maximum budgeted compensation: $100k
Skills & Requirements
Must-have
Google Ads campaign management
Meta (Facebook/Instagram) campaign management
TikTok campaign management
data-driven digital strategy
paid digital advertising
campaign execution and optimization
Nice-to-have
AI and automation integration
higher education marketing landscape
strategic thinkers collaboration
emerging platforms exploration
Key Requirements
Bachelor's degree in marketing, communications, business or related field