Senior Cross-tier Media Planner

gmscatharines.ca

Hybrid
Cross-tier media planning
Media planning tools and systems
Lead media planning teams
As a Senior Cross-Tier Media Planner, you will help evolve how GM plans, measures, and activates media across brands and tiers

Job Summary

  • As a Senior Cross-Tier Media Planner, you will help evolve how GM plans, measures, and activates media across brands and tiers.
  • Lead teams and agency partners in the day-to-day practice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets.
  • The selected candidate is expected to report to a specific location at least 3 times a week.

Matching Summary

As a Senior Cross-Tier Media Planner, you will help evolve how GM plans, measures, and activates media across brands and tiers.

Skills & Requirements

Must-have

  • Cross-tier media planning
  • Media planning tools and systems
  • Lead media planning teams
  • Evaluate reach and frequency
  • Align media strategy to business outcomes

Nice-to-have

  • Strategic systems level thinker
  • Compelling communicator and storyteller
  • Results driven and resilient
  • Proactive and composed

Key Requirements

  • 6+ years of hands-on experience in media planning and buying
  • Bachelor’s degree required
  • Experience working for media agencies
  • Proven ability to manage multiple projects and deadlines

Work Rights

Not specified

Tailored Resume

Cover Letter