Customer Digital Business Development, Principal (senior Manager) At Public Relations / Marketing / Media
AIA
On-site
8+ years experience in insurance or financial industry
Digital engagement initiative execution
Platform marketing and communications strategy
AIA is seeking a Principal (Senior Manager) for Customer Digital Business Development within its marketing and distribution team. The role focuses on enhancing customer experience through digital engagement initiatives, with an emphasis on driving business transformation and strategic marketing communications
Job Summary
This role supports the company's mission to help a billion people live Healthier, Longer, Better Lives by 2030 through digital transformation.
The successful candidate will lead customer platform marketing strategies for initiatives like AIA+ and AIA Vitality while ensuring regulatory compliance.
You will drive seamless customer journeys by analyzing data insights and managing feedback loops across multiple channels.
Matching Summary
Match Score: 85
AIA is seeking a Principal (Senior Manager) for Customer Digital Business Development within its marketing and distribution team. The role focuses on enhancing customer experience through digital engagement initiatives, with an emphasis on driving business transformation and strategic marketing communications.
Skills & Requirements
Must-have
8+ years experience in Insurance or Financial industry
Digital engagement initiative execution
Platform marketing and communications strategy
Cross-functional team leadership
Regulatory compliance and licensing knowledge
Nice-to-have
LEAN Six Sigma Master Black Belt certification
Post graduate degree in Business
Strategic analysis and project management skills
Ability to handle tough negotiations
Proficiency in English and Chinese languages
Key Requirements
Bachelor degree required
8+ years working experience in Insurance/Healthcare/Financial
Relevant license if job involves regulated activities