Brand & Corporate Marketing Lead

J.R. AUTOMATION TECHNOLOGIES, LLC

Holland, Michigan, United States
Hybrid
Global brand strategy management
Media relations and content creation
Brand consistency across facilities
Manage and champion JR Automation’s (JRA) global brand strategy, including positioning, visual continuity and voice

Job Summary

  • Manage and champion JR Automation’s (JRA) global brand strategy, including positioning, visual continuity and voice.
  • Cultivate and manage relationships with media outlets, overseeing communications including articles, press kits, and press releases.
  • Translate complex business strategies, technical concepts, and go-to-market objectives into clear, compelling, enterprise-level storytelling.

Matching Summary

Manage and champion JR Automation’s (JRA) global brand strategy, including positioning, visual continuity and voice.

Skills & Requirements

Must-have

  • Global brand strategy management
  • Media relations and content creation
  • Brand consistency across facilities
  • B2B marketing campaign development
  • Agency and vendor relationship management

Nice-to-have

  • Intelligent automated manufacturing solutions
  • Smart manufacturing and automation leader
  • Transforming how manufacturers make products
  • Driven to deliver customer success worldwide

Key Requirements

  • Bachelor's degree in Communications, Marketing, Advertising, Journalism, or equivalent
  • Seven years of experience as a corporate brand and communication specialist
  • Experience in global brand development, marketing, and/or public relations
  • Experience in the automation industry is strongly preferred

Work Rights

Not specified

Tailored Resume

Cover Letter