Demand Generation Marketing Manager, Americas

Hitachi Vantara

United States
B2b technology marketing experience
Data-informed marketing campaigns
Cross-functional marketing leadership
Lead the creation and execution of data-informed and innovative marketing campaigns for specific customer segments

Job Summary

  • Lead the creation and execution of data-informed and innovative marketing campaigns for specific customer segments.
  • Develop and drive a coordinated set of campaigns and events that generate new opportunities and pipeline within targeted segments.
  • Collaborate with Field Marketing Managers, Sales, Data Analytics and other teams to align on messaging, targeting, and measurement.

Matching Summary

Lead the creation and execution of data-informed and innovative marketing campaigns for specific customer segments.

Skills & Requirements

Must-have

  • B2B technology marketing experience
  • Data-informed marketing campaigns
  • Cross-functional marketing leadership
  • Multi-channel campaign execution
  • Sales and marketing alignment
  • Partner demand generation campaigns

Nice-to-have

  • Innovative marketing programs
  • Audience segmentation and targeting
  • Holistic campaign alignment
  • Meaningful real-world impact
  • Co-creation of solutions

Key Requirements

  • 7-10 years B2B technology experience
  • Bachelor's degree in marketing or equivalent
  • Salesforce and Marketo expertise
  • Proven cross-functional campaign leadership

Work Rights

Not specified

Tailored Resume

Cover Letter