Senior Executive / Executive, Loyalty Marketing

RESORTS WORLD AT SENTOSA PTE. LTD.

Sentosa Island, Singapore
Not specified (assumed to be hybrid based on industry norms).
Execute loyalty campaigns and promotions
Plan rewards catalogs and redemption
Perform cohort analysis on member data
The Senior Executive/Executive, Loyalty Marketing position at Resorts World at Sentosa involves executing loyalty campaigns, managing partnerships, and analyzing customer behavior to enhance member engagement. Candidates should possess relevant marketing experience, strong communication skills, and familiarity with CRM systems

Job Summary

  • The role involves executing strategic loyalty campaigns, partnerships, and promotions to drive member engagement.
  • Candidates will be responsible for planning rewards catalogs and ensuring a seamless redemption experience for members.
  • The position requires performing cohort analysis to drive insights for ongoing program refinement and customer behavior segmentation.

Matching Summary

Match Score: 85

The Senior Executive/Executive, Loyalty Marketing position at Resorts World at Sentosa involves executing loyalty campaigns, managing partnerships, and analyzing customer behavior to enhance member engagement. Candidates should possess relevant marketing experience, strong communication skills, and familiarity with CRM systems.

Skills & Requirements

Must-have

  • Execute loyalty campaigns and promotions
  • Plan rewards catalogs and redemption
  • Perform cohort analysis on member data

Nice-to-have

  • Prior experience in partnership engagement
  • Proficiency with CRM systems
  • Ability to work under pressure

Key Requirements

  • Minimum 1 year experience in loyalty marketing or CRM
  • Diploma or Degree in Marketing or Business Administration
  • Must be at least 21 years of age

Work Rights

Not specified

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