Coordinador/a De Marketing – Medios Y Performance

General Motors Australia & New Zealand

Hybrid
Develop and execute media and performance strategy
Full-funnel media strategies
Offline and online media expertise
Develop and execute the media and performance strategy in alliance with the South America leadership team

Job Summary

  • Develop and execute the media and performance strategy in alliance with the South America leadership team.
  • Ensure efficiency across channels, with solid command of offline media (open TV, cable, among others) and online and performance media (Google Ads, social networks, programmatic).
  • Work in an integrated manner with internal stakeholders, aligned with business priorities.

Matching Summary

Develop and execute the media and performance strategy in alliance with the South America leadership team.

Skills & Requirements

Must-have

  • Develop and execute media and performance strategy
  • Full-funnel media strategies
  • Offline and online media expertise
  • Monitor and optimize campaigns based on data
  • Manage local media budget
  • Drive media innovation

Nice-to-have

  • Strategic and analytical mindset
  • Collaborate effectively with stakeholders
  • Experience in automotive industry
  • Experience working with media agencies

Key Requirements

  • University degree (Licenciatura)
  • Fluent English
  • Solid experience in integrated media strategies
  • Highly analytical and data-oriented profile
  • Previous experience managing media budgets

Work Rights

Not specified

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