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Mews is seeking a Senior Lifecycle Manager to lead their lifecycle marketing strategy within a rapidly growing hotel tech company. The ideal candidate will possess deep expertise in B2B SaaS lifecycle marketing and be comfortable modernizing existing systems while creating scalable programs.
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Job Summary
This pivotal role involves owning and optimizing lifecycle marketing strategy across the full customer journey to drive engagement and revenue growth.
Candidates will design and execute multi-channel programs including email automation, in-product messaging, and personalized workflows based on advanced segmentation.
The company offers global benefits including unlimited paid holiday, best-in-class parental leave, and a dedicated monthly time for personal development.
Matching Summary
Match Score: 75
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Mews is seeking a Senior Lifecycle Manager to lead their lifecycle marketing strategy within a rapidly growing hotel tech company. The ideal candidate will possess deep expertise in B2B SaaS lifecycle marketing and be comfortable modernizing existing systems while creating scalable programs.
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Skills & Requirements
Must-have
B2B SaaS lifecycle marketing expertise
HubSpot or Salesforce marketing automation
Customer journey management and segmentation
Nice-to-have
Marketo or Iterable platform experience
Upsell and cross-sell motion experience
Entrepreneurial builder mentality
Key Requirements
Deep expertise in B2B SaaS lifecycle/CRM marketing
Strong proficiency with HubSpot preferred; Salesforce/Marketo also valuable
Experience with upsell/cross-sell motions and win-back campaigns