Director, Go-to-market & Campaigns, Pfizerforall

Pfizer

Base: $176,600.00 to $294,300.00; bonus/equity: 20...
Hybrid
8+ years marketing or commercial strategy experience
Expertise in paid, owned, earned, and shared channel strategies
Strong financial stewardship and budget management skills
This role serves as the central leader driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform

Job Summary

  • This role serves as the central leader driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform.
  • The position requires managing cross-functional delivery teams and agency partners to ensure quality execution of creative communications and integrated campaigns.
  • Candidates will receive a base salary ranging from $176,600.00 to $294,300.00 with a 20% bonus target and comprehensive benefits including 401(k) matching.

Matching Summary

This role serves as the central leader driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform.

Salary

Base: $176,600.00 to $294,300.00; Bonus/Equity: 20% target bonus plus share-based long term incentive; Benefits: 401(k) matching, health/dental/vision, paid leave

Skills & Requirements

Must-have

  • 8+ years marketing or commercial strategy experience
  • Expertise in paid, owned, earned, and shared channel strategies
  • Strong financial stewardship and budget management skills
  • Experience leading omnichannel integrated marketing strategies
  • Ability to manage complex projects in regulated environments

Nice-to-have

  • Pharma or healthcare digital health industry background
  • CPG brand management experience preferred
  • Fluency in A/B testing and performance optimization
  • Passion for innovation and patient outcome improvement
  • Executive presence and stakeholder management capabilities

Key Requirements

  • Bachelor's degree required; MBA or Master's preferred
  • Must have US permanent work authorization
  • No visa sponsorship available for this role
  • 8+ years of experience in marketing or commercial leadership
  • Proven track record in highly regulated environments

Work Rights

Must have permanent work authorization in the United States

Tailored Resume

Cover Letter