Bachelor's degree or 5 years healthcare marketing experience
Proficiency in microsoft suite products
Knowledge of hipaa and privacy rules
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all employees follow established policies governing the release of information regarding residents, employees, and the facility in accordance with current Privacy Rules.
This position requires preparing a departmental operating budget, maintaining confidentiality of resident care information, and serving as a liaison with families and community leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's Degree or 5 years healthcare marketing experience
Proficiency in Microsoft Suite products
Knowledge of HIPAA and Privacy Rules
Budget development and resource allocation
Public relations policy implementation
Nice-to-have
Experience with customer satisfaction surveys
Strong internal communication skills
Ability to support activity departments creatively
Community service and civic group engagement
Emergency public relations management
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in marketing/public relations in health care setting