Bm/sbm-saphnelo Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and execution strategy
Conduct market research and data analysis
The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.
  • Candidates will coordinate critical external stakeholder activities including advisory boards, symposia, and medical conferences.
  • The position involves analyzing market dynamics and research data to assist in strategic decision-making for the Saphnelo brand.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Conduct market research and data analysis
  • Coordinate advisory boards and symposia
  • Support sales team to deliver objectives

Nice-to-have

  • Strong cross-functional communication skills
  • Ability to influence key stakeholders
  • Strategic thinking with global alignment
  • Proactive product knowledge maintenance

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of NRDL/PRDL access environment
  • Experience with core and emerging channel strategies
  • Proficiency in SWOT analysis and risk mitigation

Work Rights

Not specified

Tailored Resume

Cover Letter