Consumer Intelligence & Strategy Lead – Gm Canada

General Motors Australia & New Zealand

Markham, Ontario, Canada
Base: $97,800 to $146,600; bonus/equity: not speci...
Hybrid
Consumer insight agenda
Translate data into strategy
Drive brand growth and market share
The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda, turning data into compelling stories and clear strategic direction

Job Summary

  • The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda, turning data into compelling stories and clear strategic direction.
  • This role owns how we understand Canadian consumers across brands, and how that understanding becomes commercial impact: driving brand growth, market share, EV adoption, dealer performance, and retail conversion.
  • The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family.

Matching Summary

The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda, turning data into compelling stories and clear strategic direction.

Salary

Base: $97,800 to $146,600; Bonus/Equity: Not specified; Benefits: Healthcare, dental, vision, pension, vehicle purchase plan

Skills & Requirements

Must-have

  • Consumer insight agenda
  • Translate data into strategy
  • Drive brand growth and market share
  • Lead executive level readouts
  • Consumer and cultural insight leadership
  • End to end research program design
  • Connect consumer research with analytics

Nice-to-have

  • Strategic advisor to CMO
  • Challenge assumptions
  • Shape the narrative
  • Influence leadership decisions
  • Drive a test, learn, scale culture
  • Modernize insight toolkit

Key Requirements

  • 8-10+ years in consumer insights
  • Client side experience strongly preferred
  • Proven track record leading end to end insight programs
  • Deep experience with quantitative research methods
  • Strong storytelling skills
  • Solid command of statistics and research design
  • Experience leading or mentoring a team
  • Bachelor’s degree in Marketing, Business, Economics, Statistics, Psychology, or related field
  • Strong proficiency with SPSS
  • Hands on experience with questionnaire design
  • Applied experience with conjoint analysis
  • Familiarity with segmentation, factor analysis, and cluster analysis
  • Practical understanding of experimental design

Work Rights

Not specified

Tailored Resume

Cover Letter