Senior Lifecycle Marketing Manager

Seesaw Learning

Remote
Base: $90,000 - $105,000; bonus/equity: not specif...
Fully remote
End-to-end campaign development
Email, social, in-product, and digital ads
Teacher and buyer personas globally
Seesaw Learning is seeking a Senior Lifecycle Marketing Manager to develop and manage lifecycle campaigns across various channels, focusing on customer engagement and retention. The ideal candidate will possess at least five years of experience in lifecycle or growth marketing, particularly within the SaaS or EdTech sector, and will be data-driven with strong copywriting skills

Job Summary

  • We are looking for a highly-motivated Lifecycle Marketing Manager to join our team.
  • Own the Teacher and Buyer personas globally (US, UK, AU & beyond), designing high-conversion lifecycle campaigns across email, ads, and in-product.
  • Our salary ranges are based on paying competitively for our size and industry.

Matching Summary

Match Score: 85

Seesaw Learning is seeking a Senior Lifecycle Marketing Manager to develop and manage lifecycle campaigns across various channels, focusing on customer engagement and retention. The ideal candidate will possess at least five years of experience in lifecycle or growth marketing, particularly within the SaaS or EdTech sector, and will be data-driven with strong copywriting skills.

Salary

Base: $90,000 - $105,000; Bonus/Equity: Not specified; Benefits: Medical/Dental + Orthodontics/Vision Coverage, 401(k) Match, Flexible Paid Time Off, Mindfulness First Fridays, Monthly Technology Stipend, Home Office Setup Stipend, Professional Development Stipend, Paid Parental Leave, Charitable Donation Matching, Volunteer Days

Skills & Requirements

Must-have

  • End-to-end campaign development
  • Email, social, in-product, and digital ads
  • Teacher and Buyer personas globally
  • Omnichannel evergreen campaigns
  • Customer journey data analysis
  • A/B testing and personalization tactics

Nice-to-have

  • Deep interest in K-5 education
  • Sustainable work pace
  • Joyful and connected learning experiences

Key Requirements

  • 5+ years of experience in Lifecycle Marketing
  • SaaS or EdTech environment experience
  • Strong record of writing marketing copy
  • Experience designing and executing split tests
  • Ability to collaborate seamlessly between Product and CX

Work Rights

Not specified

Tailored Resume

Cover Letter