Senior Manager Content Adaptation Global Brand, Mx
The Coca-Cola Company
Mexico City, Mexico
Global brand content adaptation
Modular content practices
Consumer journey translation
The role involves leading the adaptation of global Big Ideas and brand platforms to ensure they resonate effectively across diverse markets and cultures
Job Summary
The role involves leading the adaptation of global Big Ideas and brand platforms to ensure they resonate effectively across diverse markets and cultures.
Candidates will collaborate with Creative LATAM, Media teams, and agencies to deliver high-quality, locally relevant content executions that preserve global brand equity.
The position offers strategic exposure to iconic global brands and the opportunity to build expertise at the intersection of modular content systems and emerging technologies like AI.
Matching Summary
The role involves leading the adaptation of global Big Ideas and brand platforms to ensure they resonate effectively across diverse markets and cultures.
Skills & Requirements
Must-have
Global brand content adaptation
Modular content practices
Consumer journey translation
Influencer marketing expertise
Cross-functional collaboration
Nice-to-have
AI and emerging technology application
Agile project management skills
Cultural insights and market nuances
Creative strategy development
Data-driven optimization mindset
Key Requirements
Bachelor's degree required
10-12 years of marketing experience
Proven expertise in global content adaptation
Strong knowledge of asset governance and rights management