Develop and implement strategies to shape and optimize end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal
Job Summary
Develop and implement strategies to shape and optimize end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal.
As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns.
Prudential’s purpose is to be partners for every life and protectors for every future.
Matching Summary
Develop and implement strategies to shape and optimize end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal.
Skills & Requirements
Must-have
performance marketing
customer acquisition funnel
paid acquisition campaigns
data-driven insights
Google Analytics
reporting and visualization dashboards
Nice-to-have
consumer behavior and culture
co-creation and collaboration
high resilience
hands-on approach
setting up best-in-class capabilities
Key Requirements
8-10 years of experience in performance marketing
5 years leading performance marketing capabilities
In-platform execution experience (Facebook Ads Manager, Google Ads, Google AdWords)
Master’s Degree in Marketing or relevant field (preferred)