As the Senior Marketing Manager for the BWS Brand, you'll lead all things brand direction, design, and how we keep it all in check across the business
Job Summary
As the Senior Marketing Manager for the BWS Brand, you'll lead all things brand direction, design, and how we keep it all in check across the business.
Your main gig? Making sure the BWS brand totally nails our Customer Value Proposition (CVP) and overall customer strategy.
We offer hybrid ways of working, an exclusive discount card for BWS and other Endeavour Group brands, and a range of free services to support your health and wellbeing.
Matching Summary
As the Senior Marketing Manager for the BWS Brand, you'll lead all things brand direction, design, and how we keep it all in check across the business.
Skills & Requirements
Must-have
Lead brand direction and customer strategy
Drive brand accountability and awareness
Manage A&P budget and ROI
Leverage key sponsorships (e.g., AFL)
Customer voice and evolving brand touchpoints
Nice-to-have
Make every day fun for everyone
Dream big and make a difference
Collaborate across functions for efficiency
Role model matrix ways of working
Key Requirements
Minimum 8+ years in dedicated Marketing
Proven experience managing small-medium teams
Previous experience in retail brand development
Ability to manage complex and ambiguous projects
Proven experience in horizontal influencing for change