Product Marketing Manager

Sphera Solutions Inc

Remote
**
Product marketing go-to-market plans
Buyer personas and their journeys
Value propositions and messaging
** Sphera Solutions Inc is seeking a Product Marketing Manager for their sustainability software solutions, focusing on creating effective go-to-market strategies, positioning, and sales enablement. The ideal candidate will have 3-5 years of experience in software marketing, particularly in sustainability and ESG, and will work closely with cross-functional teams to drive product growth. **

Job Summary

  • Create and execute comprehensive product marketing go-to-market plans, including establishing and executing 12-month GTM plans for specific product lines.
  • Take ownership and accountability for buyer personas and their journeys, including establishing detailed buyer personas for each stage of the buying journey.
  • Provide sales teams with effective messaging, sales tools, and assets to advance the sales pipeline, accelerate deals, and achieve successful closures.

Matching Summary

Match Score: 75

** Sphera Solutions Inc is seeking a Product Marketing Manager for their sustainability software solutions, focusing on creating effective go-to-market strategies, positioning, and sales enablement. The ideal candidate will have 3-5 years of experience in software marketing, particularly in sustainability and ESG, and will work closely with cross-functional teams to drive product growth. **

Skills & Requirements

Must-have

  • Product marketing go-to-market plans
  • Buyer personas and their journeys
  • Value propositions and messaging
  • Competitive landscape analysis
  • Sales enablement and tools

Nice-to-have

  • CEO-type thinker
  • Cross-functional team collaboration
  • ESG space leadership

Key Requirements

  • 3-5 years' experience in software marketing
  • Proven track record in B2B high tech or consulting
  • Command of messaging, GTM strategy, positioning
  • Experience managing product launches and GTM initiatives
  • Strong collaboration, analytical, critical thinking skills

Work Rights

Not specified

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