Avp-head Of Channels And Campaign Platform Support
ioh
ID
On-site
Campaign management platforms
Digital marketing platforms
Customer engagement technologies
This role is responsible for supporting the development, integration, and optimization of campaign delivery platforms across digital and communication channels
Job Summary
This role is responsible for supporting the development, integration, and optimization of campaign delivery platforms across digital and communication channels.
The role ensures marketing campaigns are effectively delivered through channels such as SMS, flash messages, and mobile applications, while continuously improving channel performance, placement strategy, and personalization to enhance customer engagement and campaign effectiveness.
Hands on experience with digital engagement or marketing automation platforms such as CleverTap or similar tools is required.
Matching Summary
This role is responsible for supporting the development, integration, and optimization of campaign delivery platforms across digital and communication channels.
Skills & Requirements
Must-have
campaign management platforms
digital marketing platforms
customer engagement technologies
API based communication
platform scalability
backend development
cloud platforms
messaging systems
Nice-to-have
continuous improvement
customer engagement
campaign effectiveness
problem solving
collaboration skills
Key Requirements
Minimum 5 years of professional experience
Bachelor’s degree in Computer Science or related technical disciplines
Experience designing, building, or supporting campaign management platforms
Hands on experience with digital engagement or marketing automation platforms