Direct Marketing Manager

AIG Seguros México

Mexico City, Mexico
Not specified; not specified; comprehensive benefi...
Digital direct marketing campaign execution
Hunter and farming activities for partners
Cross-selling and up-selling strategies
The role involves executing digital direct marketing campaigns to maximize revenue generation from existing insurance sponsors

Job Summary

  • The role involves executing digital direct marketing campaigns to maximize revenue generation from existing insurance sponsors.
  • Candidates must balance stakeholder needs and drive campaign execution using data analytics to achieve specific KPIs.
  • AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development.

Matching Summary

The role involves executing digital direct marketing campaigns to maximize revenue generation from existing insurance sponsors.

Salary

Not specified; Not specified; Comprehensive benefits package included

Skills & Requirements

Must-have

  • Digital direct marketing campaign execution
  • Hunter and farming activities for partners
  • Cross-selling and up-selling strategies
  • Campaign analysis using quantitative tools
  • Spanish and English verbal communication

Nice-to-have

  • Strategic thinking and innovative mindset
  • Continuous learning attitude
  • Ability to work under pressure
  • Collaborative team player
  • Out of the box thinker

Key Requirements

  • Minimum 3 years experience in Insurance or Financial Services
  • Bachelor's degree (MBA preferred)
  • Strong analytical and customer management skills

Work Rights

Not specified

Tailored Resume

Cover Letter