The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams
Job Summary
The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams.
This role involves developing and managing paid media strategies across the full landscape, including paid search, paid social, programmatic display and video, native advertising, and ABM platforms.
Key responsibilities include monitoring and analyzing campaign performance, translating data into actionable insights, and building strong client relationships through strategic guidance and clear communication.
Matching Summary
The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams.
Skills & Requirements
Must-have
Paid media strategy and campaign management
Integrated marketing and lead generation
Performance monitoring and analytics
Client leadership and team collaboration
Data privacy and compliance
Nice-to-have
Agency experience with B2B clients
Experience in professional services, financial services, healthcare, or technology sectors
Key Requirements
4-6 years of digital marketing or performance marketing experience
Agency experience with B2B clients required
Hands-on experience managing campaigns across Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, programmatic platforms, and native advertising networks
Experience developing integrated paid media strategies across the full marketing funnel