The Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services
Job Summary
The Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services.
The role involves working in collaboration with Caterpillar and Dealer teams through deep data analysis identifying priority customer segments, problem statements, root causes, potential solutions, and ultimately supporting the creation of a granular execution plan.
This position will be focused primarily in EAME and supporting Rental/Used and BCP growth plans.
Matching Summary
The Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services.
Skills & Requirements
Must-have
dealer specific Growth Plans
data analysis
execution plan creation
MS Suite of products
Strong Excel and Power Point skills
Nice-to-have
Growth and Agility
Project Management
Initiative
Decision Making/Critical Thinking
Business Acumen
Continuous Learning
Customer Focus
Key Requirements
5 years or more of professional experience
Experience working with Cat Dealers
Bachelor’s degree in business, marketing, communications, economics, statistics, or similar