The Senior Brand Data Analyst is responsible for developing advanced analytical models, extracting insights from customer and campaign data, and shaping strategies that drive acquisition, engagement, and retention across global markets
Job Summary
The Senior Brand Data Analyst is responsible for developing advanced analytical models, extracting insights from customer and campaign data, and shaping strategies that drive acquisition, engagement, and retention across global markets.
This is a hybrid position working at the Orlando office Monday through Wednesday and remotely Thursday and Friday, with 5-10% travel for global team integration and leadership meetings.
Travel + Leisure Co. offers comprehensive health and welfare benefits, including medical, dental, vision, paid time off, 401k with employer match, and wellness programs to support associates throughout their careers.
Matching Summary
The Senior Brand Data Analyst is responsible for developing advanced analytical models, extracting insights from customer and campaign data, and shaping strategies that drive acquisition, engagement, and retention across global markets.
Skills & Requirements
Must-have
Predictive and prescriptive modeling
SQL for data querying and wrangling
Experimental design and A/B testing
Marketing data ecosystem optimization
Data visualization with BI tools
Cross-functional team collaboration
Nice-to-have
Mentoring team members
Working with geographically distributed teams
Familiarity with CDPs and CRMs
Balancing strategic initiatives with immediate needs
Global team integration
Key Requirements
Bachelor’s or master’s degree in quantitative field
5+ years experience in data science or marketing analytics