Senior Brand Manager (media)

Abbott

Ho Chi Minh City, Vietnam
6-7 years related marketing experience
Mnc fmcg industry background
Salesforce.com automated marketing
This role leads consumer marketing activities to build brand positioning for Abbott's leading nutrition brands like Similac and Ensure

Job Summary

  • This role leads consumer marketing activities to build brand positioning for Abbott's leading nutrition brands like Similac and Ensure.
  • The successful candidate will develop and deploy consumer journey-based automated marketing campaigns using Salesforce.com to convert leads into purchases.
  • Abbott offers a global healthcare environment recognized as one of the best places to work for diversity and career growth.

Matching Summary

This role leads consumer marketing activities to build brand positioning for Abbott's leading nutrition brands like Similac and Ensure.

Skills & Requirements

Must-have

  • 6-7 years related marketing experience
  • MNC FMCG industry background
  • Salesforce.com automated marketing
  • Social and digital campaign management
  • Budget management and forecasting

Nice-to-have

  • Science or Business education background
  • Strong problem analysis skills
  • Cross-functional stakeholder alignment
  • Self-driven team player attitude

Key Requirements

  • Minimum 6-7 years marketing experience
  • 1-2 years in same position
  • Bachelor degree preferred
  • Proficient in English communication

Work Rights

Not specified

Tailored Resume

Cover Letter