The Content Lead is responsible for driving Brand Power by leading the social & digital content strategy, content calendar & socially informed content creation for campaigns for the Brand in market
Job Summary
The Content Lead is responsible for driving Brand Power by leading the social & digital content strategy, content calendar & socially informed content creation for campaigns for the Brand in market.
Lead the development and execution of the Brand content strategy that aligns with the Global BrandVerse & Star Stories, whilst resonating deeply with local cultural moments / nuances and social/beauty trends.
Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to maximise Organic Views, BESS and overall ROI.
Matching Summary
The Content Lead is responsible for driving Brand Power by leading the social & digital content strategy, content calendar & socially informed content creation for campaigns for the Brand in market.
Skills & Requirements
Must-have
Social & digital content strategy
Content calendar development
Socially informed content creation
Brand consistency (BrandVerse)
Leveraging E2E marketing technology
Partnering with content agencies
Nice-to-have
Passion for beauty landscape
Understanding of local market culture
Curiosity with analytics
Ethical considerations for AI
Key Requirements
Proven experience in leading creative content teams