The Sales Account Executive generates advertising revenue by calling on established agencies and cold-calling new prospects
Job Summary
The Sales Account Executive generates advertising revenue by calling on established agencies and cold-calling new prospects.
The role requires implementing strategies to consistently grow revenue and exceed assigned goals while maintaining credible relationships with the local business community.
Responsibilities include preparing sales presentations, explaining advertising merits, and developing advertising schedules with clients and station personnel.
Matching Summary
The Sales Account Executive generates advertising revenue by calling on established agencies and cold-calling new prospects.
Skills & Requirements
Must-have
Television advertising sales experience
Cold calling new prospects
Developing advertising schedules
Delivering sales presentations
Establishing client relationships
Nice-to-have
Experience in the media field
Long-range objective achievement
Proficiency with office equipment
Key Requirements
Bachelor's degree in Marketing, Advertising, or Mass Communications
Minimum one year's experience in sales
Valid driver's license with acceptable driving record