Marketing Manager, Pre-college Programs

Wake Forest University

Winston-Salem, North Carolina, US
Hybrid
Lead detailed marketing campaigns
Drive brand awareness
Customer acquisition
Wake Forest University is seeking a Marketing Manager for its Pre-College Programs to lead marketing initiatives aimed at high school students. The ideal candidate will have strong project management, content creation, and social media skills, with a commitment to enhancing brand awareness and program enrollment

Job Summary

  • The Marketing Manager will lead and execute marketing activities that drive brand awareness, customer acquisition, and revenue growth for Wake Forest University Pre-College Programs.
  • This role will oversee all communications, social media platforms, and marketing initiatives, including content creation and campaign analysis.
  • The position requires collaboration with program leadership to define strategy, manage web content, execute campaigns, and analyze results.

Matching Summary

Match Score: 85

Wake Forest University is seeking a Marketing Manager for its Pre-College Programs to lead marketing initiatives aimed at high school students. The ideal candidate will have strong project management, content creation, and social media skills, with a commitment to enhancing brand awareness and program enrollment.

Skills & Requirements

Must-have

  • lead detailed marketing campaigns
  • drive brand awareness
  • customer acquisition
  • revenue growth
  • create on-trend social media content
  • manage web content and design
  • design and produce marketing materials
  • plan and execute marketing campaigns
  • oversee search and paid media
  • utilize CRM systems
  • track budgets, spending, and ROI
  • analyze marketing campaign metrics
  • provide consistent and quality communication
  • deliver enthusiastic and educational presentations
  • comfortable interviewing students and parents

Nice-to-have

  • passion for creating content
  • elevate the Wake Forest Pre-College brand
  • collaborate with program leadership
  • work autonomously and collaboratively
  • maintain confidentiality
  • experience in higher education marketing
  • experience in organic and paid social media management

Key Requirements

  • Bachelor’s Degree
  • 3 years of professional marketing experience
  • Strong project management skills
  • Proficient in graphic design and web software
  • Excellent written, oral communication, and presentation skills
  • Ability to create engaging content and utilize social media effectively
  • Strong eye for design and branding
  • Organizational skills and ability to prioritize competing deadlines
  • Demonstrated problem-solving ability
  • Detail-oriented and team player
  • Ability to work autonomously and collaboratively
  • Ability to maintain confidentiality
  • Experience using Canva, Stripo, Adobe Lightroom, Adobe Illustrator, SiteImprove, and WordPress strongly preferred
  • Works at least one Saturday per month (September - May)
  • Seasonal requirement to live on-campus in Winston-Salem, NC
  • Provides programming support for the Summer Immersion Program throughout the months of (June-July)
  • Flexible work eligibility, defined as variable hybrid

Work Rights

Not specified

Tailored Resume

Cover Letter