Senior Manager, Marketing Communications

GovTech Singapore

Singapore
Integrated marketing campaigns
Digital marketing channels
Social media
The Senior Manager supports the Deputy Director for Marcomms to chart IMDA’s marketing and communications strategy, and orchestrate the delivery of impactful campaigns and outreach for IMDA’s policies, programmes and initiatives

Job Summary

  • The Senior Manager supports the Deputy Director for Marcomms to chart IMDA’s marketing and communications strategy, and orchestrate the delivery of impactful campaigns and outreach for IMDA’s policies, programmes and initiatives.
  • Responsibilities include designing integrated campaigns across multiple channels, harmonising plans within the Comms & Marketing Division, and using analytics to measure effectiveness.
  • The role requires strong written communication and presentation skills, with a strong usage of Microsoft Excel for data analysis.

Matching Summary

The Senior Manager supports the Deputy Director for Marcomms to chart IMDA’s marketing and communications strategy, and orchestrate the delivery of impactful campaigns and outreach for IMDA’s policies, programmes and initiatives.

Skills & Requirements

Must-have

  • integrated marketing campaigns
  • digital marketing channels
  • social media
  • campaign analytics
  • stakeholder management

Nice-to-have

  • purpose-led
  • passionate to pursue best-in-class
  • nudge behavioural change

Key Requirements

  • 10 to 12 years of working experience in marketing
  • at least 5 years in a supervisory role
  • Background in Marketing, Mass Communications, Business or related fields
  • Strong understanding of martech tech stacks
  • Familiarity with web analytics tools

Work Rights

Not specified

Tailored Resume

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